Hair Salon Blog

Latest on keratin straightening products from Brazil

// March 14th, 2011 // No Comments » // Brazilian Keratin Straightening, Services, The Salon

We are proud to associate with INOAR – the first company in Brazil to take the keratin straightening treatment mainstream. They’ve now developed a range of keratin products that target specific types of hair, including ones that we wash straightaway after it’s applied. So you get that frizz-free and unwanted volume sensation straightaway. Those days when you had to wait half a week and avoid the rain (ha! in London?!) are over!

Sergio

Updates on our Brazilian Blowdry

// February 11th, 2011 // No Comments » // Brazilian Keratin Straightening, February 2010, Services

Ciao a tutti,

A useful update from our Brazilian friends at INOAR (who say it was 30C at midnight last night). We prefer their keratin-based formulas specific for this treatment – aka the Permanent Blowdry or Keratin Straightening. Just recently, they’ve developed a range that simplifies things a little for clients. That original restriction – no washing hair for x number of days etc – has changed. Others though remain in place.

BEFORE: DO NOT shampoo or wet your hair for at least four days.

NOW: We advise you to wait a day BUT if you need to, or prefer your hair softer, then you can wash the same day, even after one hour.

BEFORE: Avoid exercise that may dampen the hair with perspiration

NOW: We still advise you stay away from swimming pools, steam rooms, places where humidity is high.

BEFORE: DO NOT tie your hair up in any way.

NOW: We still advise you do not tie your hair up, or use clips, bands, or styling products immediately after the treatment. At least for the first hour.

BEFORE: USE sulphate free shampoo & conditioner

NOW: We still advise you stick to sulphate free shampoos and conditioners. (Note we have the INOAR range of conditioner, shampoo and leave in conditioner products in stock as well as the Organic Sexy Hair range).

Just a quick recap. Have a lovely weekend.

Sergio and the team