Sergio Giannasso of Sergio Giannasso Hair & Make-up opened his first salon two years ago in the very heart of Covent Garden. It has quickly become one of the most popular, buzzing boutique five star salons in central London, with rave reviews to match. Munich-based Birgit writes simply on this website : “Meet the hair whisperer”.
The press (Evening Standard, Company Magazine, Hair) and online consumer forums (qype, wahanda) all refer to the salon’s glowing reputation for being able to deliver great customer service, fabulous colours and attention to individual style in a wonderful location (minutes from Leicester Square) and relaxed, enjoyable atmosphere.
“What did we think? Well after nearly two hours we stepped out of the salon with celeb-style hair, straight beyond our wildest dreams. The gorgeous Audrey was fab and Sergio is a total star.” (Company magazine)
The salon’s main inspiration comes from Sergio Giannasso himself, a stylist, colourist and make-up artist who first learned his craft while growing up in Foggia, southern Italy, and then later with Charles Worthington – twice winner of British Hairdresser of the Year – in London. For many years Sergio Giannasso showcased his work on the fashion catwalks of Rome and Milan, as well as with some of the most beautiful women, among them Manila Lazzaro who won the prestigious annual Miss Italy event.
His award-winning style is the salon’s trademark; ‘Italian elegance with a London fashion twist’. Beautiful hair to suit each individual lifestyle, full of strong but subtle detail and always a magic touch with the blowdry. Combine this with make-up (full session or 20 minute refresh) and you step out into fashionable St Martin’s Lane feeling poised for almost anything life can throw at you.
Enjoy as well the atmosphere of a salon that has a sense of humour, warm personality and genuine dedication to hairdressing and colour. It’s clear why so many international clients come here for their hair appointment when in London. Customers loyal to Sergio have followed him over the years. Some fly in from Munich, New York or Paris rather than go anywhere else. Add to that a mix of global celebrity – David Hasselhoff – and Hollywood stars – Jennifer Tilly – and the buzz is easy to understand.
London-based Lisa MacCormack says: “I’d trust him with my life (well, with my hair!). He makes you feel special and makes you feel amazing, and then he makes you look as amazing as you can be.”
For Sergio and the team, client loyalty is both an honour and key motivation that drives them to constantly improve, explore and innovate. Expert advice on hair care, great instruction on styling techniques, insights into the latest products are all part of the service.
And a constant showcase of the team’s work is on view via the salon’s FACEBOOK business page and Sergio Giannasso’s own blog (via the website www.sergiogiannasso.co.uk).
The mantra from day one at Sergio Giannasso Hair & Make-up has been “Great hair. Great hospitality.” Anybody who still needs persuading should at least come and try some of their home-made tiramisu!

Sergio Giannasso Hair & Make-up, 53 St Martin’s Lane, Covent Garden. London WC2N 4EA. Tel 0207 240 9973.